BRANDING 101: 5 Key Tips to Building a Successful Marketing Strategy

By: Kaci Stewart

It is no secret that building an effective brand marketing strategy during a pandemic or any other crisis can pose challenges, but by following these 5 tips below, you can position your business for long term growth and sustainability.

Tip #1: Be Authentic

Identify what your brand’s key selling points are. What makes your brand truly unique and differentiated in the marketplace? Embrace authenticity in a unique way that will constantly drive customers back to you for more. When you market a product, it’s important that you constantly keep a close eye on the marketplace to understand market trends, new innovations and competitors.

Tip #2: Your customer is the ticket to your success.

Building a brand without keeping the customer at the forefront will make you successful…said no one ever! It’s essential to the growth of your brand that you keep the customer’s needs and wants at the start of every idea that you develop.

Tip #3: Be consistent.

The key to an effective brand marketing strategy is consistency. When customers purchase a product or an experience from you, they want a consistent experience. Your product needs to provide value and uniqueness in a way that can inspire your customer’s everyday lives like never before. The consistency of your product, will allow you to establish a long term value strategy for your customers.

Tip #4: Draw inspiration from places unseen.

It’s so important to step away from your current industry to draw inspiration from places you may have never thought of. Whether you find this inspiration on a trip or even through reading other industry trends, drawing from places unseen will spark new ideas and constantly enable you to innovate your products for your customers.

Tip #5: Never stop learning.

Always make time for yourself for learning. Attend a workshop, conference, Ted talks or even consider quick virtual coffee chats to learn about new experiences and topics, and allow yourself to explore areas that can allow you to expand your thinking for your business. It is never too late to learn!